Why do INNO tags look so raw but cute? :)

3 years ago if someone told me that I was hand making paper for this purpose I wouldn’t have believed it. 
I was so tired looking at all those tissue rolls piling up at home, not willing to throw up in garbage and almost no one willing to take them (I’d asked people, called a bunch of places but everyone said they had enough of their own). So I decided to learn and make paper out of them myself. 

I loved the result and kept them aside thinking I’ll use them for handwritten notes or something. 

Cut to this year 2026, INNO was born (after my two kids of course). While sitting and conceptualizing what packaging and tagging would look like I decided to use these messy but very beautiful and ecological little things. 

Packaging, is once again a very wasteful industry. Yes it makes an impression, but what stays with that impression? The product or the bag carrying it? Honestly what do you do with all the tags and bags you get from endless number of purchases you make daily? Stuff them down your dustbins feeling wasteful or pile them up thinking you’ll use all of them for some greater purpose or you’ll wake up one day and they would all have disappeared somehow! I know I do. 

These handmade INNO tags are so biodegradable it’s not even funny. Midway through my paper making journey I tried putting some seeds and flowers in them :) so some of them could be even planted. 

The INNO packaging does not scream because our products do it for us. We want to be disruptors in this packaging industry. One little step to being an eco-friendly kids clothing brand.

So if you see a very handmade tag on our garments or an ordinary bag you or someone is carrying that’s labeled INNO, just know that together we’re helping our environment in a teeny tiny little way. And a little goes a long …..